An Elephant Never Forgets

But What If You’re Not an Elephant?
We were watching TV the other day, and up pops this very earnest, spectacled elephant in a lab coat. He tells us—without irony—to "Remember Neuriva," a brain supplement promising to support memory.
Cute? Sure.
Effective? Maybe.
Trusted? Let’s just say... not yet.
Here’s the thing:
🐘 Elephants don’t forget because they live in herds, follow routines, and constantly revisit what matters.
Sound familiar?
That’s MiM’s entire philosophy.
We're not betting on a bottle.
We're betting on you—your habits, your rhythms, your people, your life.
So yes, we saw the elephant.
But instead of reaching for a supplement, we reached for the structure that helps Tim write again.
That gets Brenin and Colwyn’s names right.
That makes sure the meds are taken, the dogs are fed, and the dignity stays intact.
MiM isn’t a pill.
It’s a pattern that remembers you back.
Tag: #Supplements #RoutinesMatter #ElephantMyth