Prevagen: The Magic Memory Pill That Isn’t (And Why MiM Plays the Long Game)

If you’ve ever had cable TV on in the middle of the day, you’ve probably met Prevagen — the self-proclaimed brain booster that promises sharper memory thanks to a protein found in… jellyfish.

Yes, jellyfish. Because when I think of mental clarity, I naturally think of creatures that drift aimlessly with no brain at all.

Here’s the thing: The science behind Prevagen is about as solid as a Jell-O mold at a July picnic. The Federal Trade Commission and the New York Attorney General have both called the company out for making unproven claims. In fact, in 2020, a federal judge ruled that Quincy Bioscience, the makers of Prevagen, had no reliable evidence to back up those “improved memory” ads.

That doesn’t mean it won’t do anything. It just means it’s not the miracle some people hope for. And that’s the problem — when you’re staring down an Alzheimer’s diagnosis, you’re vulnerable to hope sold in a bottle.

MiM is not here to sell you jellyfish dreams. We’re here to do the slow, unglamorous, daily work that actually helps people live better with early-stage Alzheimer’s:

Building structure and routine into each day
Re-introducing meaningful past activities
Supporting human connection and accountability between Travelers and Supporters
Backing it all with real research and a design that respects dignity, not desperation
It’s not flashy. It’s not a 30-second infomercial with a smiling couple on a sailboat. It’s work — the kind that compounds into better days, more moments of clarity, and a stronger sense of self.

Because your brain deserves more than a jellyfish.