It Starts With Broccoli

Broccoli has a branding problem. Parents decide kids won’t like it, so it never even makes it to the fork. The “never” isn’t about taste — it’s about projection.

The same thing happens in Alzheimer’s care. Supporters sometimes say with absolute certainty:

“He’ll never wear an Apple Watch.”
“She can’t use reminders.”
“They won’t do that.”
Most of the time, that “never” isn’t tested. And so dignity, independence, and opportunity shrink to fit inside four walls.

That’s why I started MiM. It’s not about gadgets. It’s about rhythm, reminders, and small wins — broccoli blended into soup instead of raw florets shoved on a plate.

Fear, certainty, and projection can stop a Traveler before they’ve even had the chance to try. But what if “never” really just means “not yet” or “not like that”?

Today’s Letter from Tim is living proof. He’s not a “tech guy,” but he wears an Apple Watch every day. Why? Because given the chance, he tried. And then he found it worked.