Memory In Motion

If “Breaking News” Is Selling a Memory Cure, It’s Not News. It’s a Funnel.

Dec 19, 2025By Vanessa Saunders

VS

If “Breaking News” Is Selling a Memory Cure, It’s Not News. It’s a Funnel.

If you’ve been served a “breaking news” style article about memory loss, complete with dramatic language, emotional testimonials, and a big “watch the video” button, here’s the uncomfortable truth:

That’s not journalism. That’s marketing wearing a lab coat.

These scams follow a predictable script:

A legit-looking “news” layout on a random domain
A fear-first hook designed to hijack your attention
A comment section that reads like a rehearsed choir
A miracle promise that “works fast.”
A hard pivot to urgency and checkout
Save this checklist. Please share it with the one person who clicks things before coffee.

Screenshot of a mobile webpage styled like “CNN World” claiming an “evil protein” is killing the memory of 200 million Americans, with a “Breaking News” label and a video preview resembling a 60 Minutes segment showing an older woman seated in a wheelchair.
A phone screenshot shows a webpage at todaysunbetter.com with a header that looks like “CNN World,” including a menu icon, search icon, and “Sign In” button. Large headline text says a brain health “expert” reveals an “evil protein” is “literally killing the memory of 200 million Americans,” with the word “KILLING” emphasized in red. Beneath the headline is a red “Breaking News” tag above a video thumbnail that includes a “60 Minutes” style logo and shows an older woman sitting in a wheelchair in what appears to be a home setting. The overall layout resembles a sensational news landing page.

The Red Flags
Random website name (not an actual newsroom)
All-caps panic and huge numbers
“Miracle” claims like reverse, cure, restore, works in days
Testimonials as “proof” instead of real evidence
Urgency triggers: limited supply, ending today, watch before it’s removed
Checkout appears fast because that’s the whole point
What to do if you see it
Don’t buy. Don’t enter your card.
Report the ad on the platform you saw it on.
If someone has already purchased, call the card company to dispute the charge.
Before adding any “brain supplement,” check with a clinician for medication interactions.
MiM exists because families deserve support grounded in dignity and reality, not fear and fantasy.


If you want, I’ll start a weekly “Spot the Scam” series here so we can shut this stuff down faster.